The Alive protocol is so effective and yields such great results for one reason, it presents the participant with such a wealth of information that one cannot help but become a health aficionado after completion of the program. The way the information is given to the participants assures optimal grasp of the material by starting off with dispensing of the nonsense that has been taught to the general public for years. I have seen firsthand participants go from completely unsure of what to eat or how to exercise to individuals who are confident going grocery shopping and even more confident in the gym, finally moving away from the 45 minutes of cardio and 20 minutes of arm curls and sit ups that they did 2 maybe 3 days a week at the gym. It got to the point where I would completely shut up, allow them to take themselves through the session and just follow my clients around making very small adjustments and basically being their own personal cheerleader. If you want to finally learn how to properly eat without fad dieting or worse starving yourself as well as learn how to use much more than just the elliptical at the gym give the ALIVE protocol a try.